Devin Hayes and
Sidnie Rollins-Hayes
Founders of Creative Life UGC
A Bit About Devin 💫
"I was born and raised an entertainer at heart. From school plays to YouTube skits, starting rock bands, and chasing any spotlight I could find, I just loved performing and making people laugh, smile, or feel something. Ever since I was eight years old, a camera was basically glued to my hand. I was always filming wild little ideas, short goofy skits, or anything that let my creativity out and caught an audience’s attention.
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That passion eventually carried me into the music industry. I spent years as a solo artist, in a boy band, and even ended up competing on a reality TV singing series on ABC. There were incredible highs, some brutal lows, and then the biggest plot twist of all... meeting my wife, Sidnie, through that journey. She became my partner in everything and showed me that love is real, even through the hardest seasons.
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But here’s the truth - after we got married, I realized I wanted more than barely scraping by the bills doing music. I didn’t want to live every month anxious about money. I wanted to create a life where I could spoil my wife, travel the world, build a family, save for the future, and just breathe.
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And then UGC crashed into my life. One random night scrolling Instagram, I saw an ad for this thing called User Generated Content. It said you could make content for brands without needing followers, and I thought, “Okay… this sounds way too good to be true.” But I gave it a shot. I uploaded a few old videos into a portfolio and BOOM, I made $650 in my very first week. My jaw hit the floor. By month three, I had my first five figure month ever.
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From there, everything changed. I started booking out my calendar weeks in advance, consistently bringing in more income than I ever thought possible, and Sidnie and I moved to our dream home just 10 minutes from the beach in Santa Rosa Beach, Florida. No more stressing about bills. No more fear of the unknown. Just freedom, community, and living fully in this one beautiful life.
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That is why Sidnie and I built Creative Life UGC. We know what it feels like to crave more than the nine to five grind or the paycheck to paycheck hamster wheel. We know what it feels like to want freedom, abundance, and joy. And we also know that UGC can be the exact path that unlocks that for you too.
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If you are reading this, know that you can do it. We are living proof. And we cannot wait to show you how to step into your own freedom and create a life you love through UGC."
With gratitude,
Devin
A Bit About Sidnie ✨
"I’ve never really fit into boxes. School, authority, or any path that didn’t let me express myself. Growing up, I struggled to feel seen. Sharing my creativity led to judgment, and by middle school, I was being heavily bullied. Then in high school, I felt alone and disconnected. I had always been the bubbly one - dancing, performing in musicals, trying to make others smile, but our judgmental world dimmed that light. Eventually, I shut down completely and switched to online school in my sophomore year. And honestly? That decision changed everything for me.
The downside? I had no clue what I wanted to do with my life.
Once I had a car, I started working for my family’s business. The pressure to be someone I wasn’t was crushing. My bosses misunderstood me, and I constantly felt overworked, anxious, and drained. The stress bled into my personal life - late-night texts, impossible expectations, and zero boundaries. After seeing people I cared about lose their jobs for doing the right thing, I finally took a stand. I quit. I had no plan… but I had freedom. And that moment changed my life.
I started my first business, Pawfect Pets Care, and hustled to get clients so I could pay rent, building it from the ground up. For the first time, I realized: “I can actually make money and be my own boss?” But soon I found myself burned out again, trading time for money and being stretched thin.
That’s when Devin introduced me to UGC, and everything shifted. I dove in - building a portfolio, joining agencies, landing my first brand deal (all within 2 weeks). And when that paycheck came in, I felt something I hadn’t in years: freedom. In my first month, I made $2K. Then $3K. Now? I make $7–10K/month part-time doing something I actually love.
It’s not just the income, it’s the lifestyle. I can travel, say yes to spontaneous beach days with friends, and spend more time with my husband and our pups. I don’t feel chained to a schedule or someone else’s demands anymore.
If any of this sounds like you... if you’re craving freedom, fulfillment, or just something more - I want you to know: you’re in the right place. UGC changed my life, and we created this course in hopes it’ll do the same for you.
You are so capable. You are creative. And you’ve got this!"
With love,
Sidnie
OUR STORY PROVES YOU DON'T NEED A PERFECT PLAN. WE ALL CAN MAKE IT.
"WE STARTED WITH A FEW VIDEOS & NO IDEA IF THIS WAS GOING
TO WORK"
BARELY COVERING RENT
AND UNEMPLOYED
Bought a $20 tripod, signed up for agencies, & hoping for the best
MADE OUR FIRST $
MAKING CONTENT
Started as a UGC creator, and make $10k+ in one month part-time
LAUNCHED OUR
ONLINE COURSE
TEACH, INSPIRE, AND
IMPACT OTHERS
Providing the knowledge we wish we would've had starting out
Giving people like us the door
to build their dream life
SHARING OUR PASSION
Teaching others how to exit
their 9-5 jobs!
